Apple is reportedly in discussions with the rapidly ascending AI startup Perplexity AI to integrate its technology into future iPhones, a move that could fundamentally reshape the mobile search and AI assistant landscape.
Sources close to the matter indicate that Apple is considering Perplexity as a powerful alternative to Google Search and as a replacement for some of ChatGPT's functionalities within its voice assistant, Siri
The tech giant currently receives an estimated $20 billion annually from Google to maintain its search engine as the default on Safari for iOS devices. A decision by Apple to walk away from this lucrative deal would represent a "tectonic shift" in the tech industry
The coming months will be crucial in determining the outcome of these high-stakes negotiations
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