Intel is competing with the likes of Hortonworks and Cloudera and others in the commercial Hadoop market. The rise of such vendors underscores the fact that Hadoop is really at a crossroads. Linux only took off once companies began investing in hardening its features and also coalesced around keeping it open.
Customers who choose Intel's Hadoop distribution over others can benefit from what Intel describes as significant performance improvements thanks to optimizations for Intel's Xeon processors, solid state storage and networking.
Intel also offers speedier data encryption and decryption within Hadoop with its AES-NI tecnology, according to the vendor. Along with security and reliability upgrades, the Data Platform features capabilities for streaming data processing, iterative analytics and graph processing, according to Intel.