Google has confirmed Today morning that it will acquire Fitbit for the sum of $2.1 billion.
Google aspires to create tools that help people enhance their knowledge, success, health and happiness. This goal is closely aligned with Fitbit’s long-time focus on wellness and helping people live healthier, more active lives.
Addressing privacy concerns, Google will be transparent about the data they collect and why that data is collected. Google will not sell personal data to anyone and Fitbit health and wellness data will not be used for Google ads either. Fitbit users will also be given the choice to review, move, or delete their data
Google’s acquisition of Fitbit is expected to close in 2020 and will be subject to closing conditions and regulatory approvals.
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