Yday, Apple announced Apple Card, an innovative, new kind of credit card created by Apple and designed to help customers lead a healthier financial life.
For years, as the iPhone has become ubiquitous and sales have started to slow, Apple has tried to emulate the paradigm-shifting success of the App Store and iTunes before it by barreling its way into TV and film, mobile payments, and news.
But time and again over the last half-decade or so, Apple has run into the hard economic and logistic reality of trying to change industries that are far less malleable than mobile software and music.
Apple Pay may be a bold vision of the future, it’ll likely be years before contactless digital payments become truly mainstream in the US. Apple’s strategy mirrors that of Amazon.
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