DataSift, an enterprise social data company, has added Instagram, Facebook Page and Google+ data to its managed data offering, and partnered with analytics and visualization vendor Tableau on data integration.
Datasift is now offering aggregate data of these popular sites through their public developer interfaces, and companies will be able filter relevant data from them for behavior and sentiment insights. Large companies sometimes have dozens and dozens of Facebook Pages across different departments, and DataSift will allow them all to be viewed in one stream, for example.
Mining sentiment from social media with DataSift includes features like extracting topics and sentiment around what fans are posting on those fan pages. Additionally, businesses can figure how deftly their content is picking up new fans, a good sign it is finding new customers.
The attached diagram displays the data integration from outside the enterprise with business data for maximum insight.